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Remember PR?: Basic Media Relations Could Be Your New “Secret Weapon”
Law firm PR isn’t dead; it’s just “off trend.” Social media and networking platforms have hijacked law firm marketing mind share, discourse and resources, with many “experts” proclaiming that social...
View ArticlePR for Law Firms: Promote the “Why” Not the “Who” in New Hire Announcements
Let’s be honest. Even in the best of times, press releases announcing new associates were a “feel good” exercise. If they made it into print at all, they were chopped up into blurbs and consigned to...
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